Adidas
Comprehensive Brand Overview — Sustainability & Operations Report
| Metric | Value |
|---|---|
| Year Founded | 1949 |
| Revenue | $25B (2025) |
| Employees | 62,000+ |
| Business Units | Footwear, Apparel, Sports Equipment |
| Operations | Global manufacturing & retail |
| Technology | Recycled materials, sustainable sourcing |
| Suppliers | Thousands globally |
Sustainability Claims
- Use of recycled plastic in products
- Commitment to carbon reduction and circular economy
- Partnerships for sustainable innovation
Analysis
- Impact still high due to global manufacturing
- Claims mostly for select products
- Marketing highlights green collections more than overall footprint
Greenwashing Risk: Medium — Positive initiatives, but overall impact significant.
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