Apple
Comprehensive Brand Overview — Sustainability & Operations Report
| Metric | Value |
|---|---|
| Year Founded | 1976 |
| Revenue | $450B (2025) |
| Employees | 170,000+ |
| Business Units | iPhone, Mac, Services, Wearables |
| Operations | Global manufacturing & retail |
| Technology | Renewable energy, recycling, carbon reduction |
| Suppliers | Thousands worldwide |
Sustainability Claims
- Carbon-neutral corporate operations
- Use of recycled aluminum in devices
- Commitment to renewable energy in production
Analysis
- Manufacturing still resource-intensive
- Environmental impact of global supply chain significant
- Marketing emphasizes selective eco-friendly products
Greenwashing Risk: Medium — Positive steps exist, overall footprint still high.
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