Ford
Comprehensive Brand Overview — Sustainability & Operations Report
| Metric | Value |
|---|---|
| Year Founded | 1903 |
| Revenue | $160B (2025) |
| Employees | 190,000+ |
| Business Units | Automotive, EV division, Mobility solutions |
| Operations | Global manufacturing & sales |
| Technology | Electric vehicles, fuel efficiency, carbon reduction |
| Suppliers | Thousands worldwide |
Sustainability Claims
- Investment in electric and hybrid vehicles
- Carbon emission reduction in manufacturing
- Use of recycled materials in vehicles
Analysis
- EV adoption still small portion of total fleet
- Global emissions remain significant
- Marketing highlights green tech more than actual impact
Greenwashing Risk: Medium — Initiatives exist, but overall footprint is high.
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