Greenwashing is when environmental promises sound better than they actually are.

H&M

Comprehensive Brand Overview — Sustainability & Operations Report

MetricValue
Year Founded1947
Revenue$25B (2025)
Employees126,000+
Business UnitsFast Fashion, Retail
OperationsGlobal stores, e-commerce
TechnologySustainable materials, recycling programs
SuppliersThousands worldwide

Sustainability Claims

Analysis

Greenwashing Risk: High — Sustainability marketing often overshadows reality.
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