IKEA
Comprehensive Brand Overview — Sustainability & Operations Report
| Metric | Value |
|---|---|
| Year Founded | 1943 |
| Revenue | $45B (2025) |
| Employees | 217,000+ |
| Business Units | Furniture, Home Accessories |
| Operations | Global stores, manufacturing, online retail |
| Technology | Renewable energy in stores, sustainable material R&D |
| Suppliers | Thousands worldwide |
Sustainability Claims
- Use of 100% renewable energy in production and stores
- Commitment to sustainable wood and materials
- Recycling and circular economy initiatives
Analysis
- Some claims vary regionally
- Plastic and packaging still significant globally
- Marketing emphasizes green initiatives more than impact
Greenwashing Risk: Medium — Good initiatives, but global footprint remains.
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