McDonald’s
Comprehensive Brand Overview — Sustainability & Operations Report
| Metric | Value |
|---|---|
| Year Founded | 1940 |
| Revenue | $40B (2025) |
| Employees | 200,000+ |
| Business Units | Fast Food, Franchises |
| Operations | Global restaurants, supply chain management |
| Technology | Energy-efficient kitchen tech, digital ordering |
| Suppliers | Thousands globally |
Sustainability Claims
- Reduce greenhouse gas emissions in restaurants
- Commitment to sustainable packaging and recycling
- Source beef, coffee, and fish responsibly
Analysis
- Packaging initiatives limited to certain regions
- High environmental impact of supply chain remains
- Marketing emphasizes eco-initiatives more than actual impact
Greenwashing Risk: Medium — Genuine initiatives exist but overall footprint is significant.
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