Puma
Comprehensive Brand Overview — Sustainability & Operations Report
| Metric | Value |
|---|---|
| Year Founded | 1948 |
| Revenue | $8B (2025) |
| Employees | 20,000+ |
| Business Units | Footwear, Apparel, Accessories |
| Operations | Global manufacturing, retail stores, e-commerce |
| Technology | Sustainable materials, eco-friendly production |
| Suppliers | Hundreds globally |
Sustainability Claims
- Use of recycled polyester and sustainable materials
- Commitment to environmentally friendly production processes
- Partnerships for fair labor practices
Analysis
- Recycling initiatives cover limited product lines
- Some suppliers may not meet full sustainability standards
- Marketing emphasizes eco-friendly products more than global impact
Greenwashing Risk: Medium — Genuine initiatives exist, but impact is limited.
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