Zara
Comprehensive Brand Overview — Sustainability & Operations Report
| Metric | Value |
|---|---|
| Year Founded | 1974 |
| Revenue | $28B (2025) |
| Employees | 174,000+ |
| Business Units | Fast Fashion, Retail |
| Operations | Global stores, manufacturing, online |
| Technology | Recycling programs, sustainable materials |
| Suppliers | Thousands globally |
Sustainability Claims
- Use of eco-efficient stores
- Commitment to sustainable fabrics
- Reduce water usage in production
Analysis
- Fast fashion model still high-impact
- Claims limited to certain collections
- Marketing focuses on few green products
Greenwashing Risk: High — Marketing overstates actual sustainability.
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